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How Custom Packaging Can Help Small Businesses Compete with Big Brands

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September 18, 2024
Packaging

Explore how custom boxes, branded packaging, and other tailored packaging solutions can elevate your small business and build a stronger connection with your customers.

What is Child-Resistant Packaging (CRP)?

Rob White

May 20, 2024
Packaging

Child-resistant packaging (CRP) refers to specific packaging designs that make it difficult for young children to open, thereby reducing the risk of accidental ingestion or exposure to harmful substances.

What is Tamper-Evident Packaging?

Mark Jones

May 17, 2024
Packaging

Tamper-evident packaging is a security feature employed in packaging materials to deter and visibly indicate any unauthorised opening or tampering with a product.

Bespoke packaging tips and ideas for startups

Rob White

December 8, 2021
Packaging

When starting your ecommerce business there are many things to think about. You need to think about your website, your USP, your fulfilment and so much more. Packaging might be at the bottom of your priority list but it might come as a surprise to learn that an important part of many successful ecommerce startups is their packaging and the impression it makes on customers. You might feel like this is not a necessary step just yet in your business, but we beg to differ. To help you out a little, we’ve put together some ideas for bespoke and budget packaging that don’t require much effort that you can use.

Eco-Friendly Packaging

Mark Jones

November 25, 2021
Packaging

Eco-friendly packaging is almost being a business imperative and a necessity for many brands and businesses, particularly with the introduction of things like the plastic packaging tax coming into force in 2022. There is an overwhelming need to ensure that we reduce our waste, reduce singe-use items and each do our own bit to help the environment.

The 2022 plastic packaging tax

Mark Jones

September 21, 2021
Packaging

As of April 2022 a new plastic packaging tax will be introduced. The plastic tax will have impact on businesses that use plastic packaging, particularly those who package all their products predominantly in plastic.

Top Six 2021 Packaging Design Trends

Rob White

January 14, 2021
Packaging

We've got all the 2021 packaging trends that you need to know about...

Litho printing direct to N-Flute board

Rob White

November 24, 2020
Packaging

N-flute - looks far better than litho-laminated, has far better protection than solid board and it visually excels compared to standard litho!

Types of Void Fill

Rob White

July 24, 2020
Packaging

There are many different types of void fills that can be used depending on the intended function and the product it is being used to protect. It is important to understand the functions and the needs for void fills before you start choosing one. They are most often used to protect your items in transit but can also be used for presentation purposes or to actually protect the packaging. You can read more behind the uses of void fills in our latest blog.

Easy ways to brand your packaging

Rob White

July 16, 2020
Packaging

One of the important elements of packaging that can be overlooked is ensuring that the branding is up to scratch. People often forget that your packaging is an ideal opportunity to market your business and it doesn’t need to be complicated.

What is CAD?

Rob White

June 15, 2020
Packaging

CAD stands for Computer Aided Design and is a design process which involves software that aids the design process.

Void Fill: The Basics

Mark Jones

March 7, 2020
Packaging

When we package up your goods, our absolute priority is making sure your products are safe and sound in their packaging. This sometimes means we use something called a ‘void fill’. Void fills are any materials that are used to cushion or pad your items in order to protect them whilst in transit. They can also be used to improve the presentation of the product. Void fill is most frequently used in corrugated boxes but can be used in mailers and other packaging types too.

2020 Packaging Trends

Rob White

January 13, 2020
Packaging

What are the upcoming trends this year? How are companies approaching their designs this year? Are there any massive changes from last year? We’re here to spill the beans on the latest packaging trends for 2020.

Should you change your packaging for Black Friday?

Rob White

November 25, 2019
Packaging

Lots of sales, mean lots of packaging! But, should this packaging stay the same as it always does or should you adapt your packaging for events such as Black Friday?

Photographing your packaging for social media

Rob White

November 11, 2019
Packaging

How should you incorporate your product photography and packaging imagery into your social media strategy?

Unilever's packaging promise to Gen Z

Rob White

October 28, 2019
Packaging

A look at Unilever's aims to lower plastic usage.

Packaging should be your first thought when rebranding

Rob White

October 14, 2019
Packaging

Often, packaging is left behind in the process and professionals neglect its importance in place of other elements of rebranding. We look at why this is a bad idea.

Packaging Tips for Start-Ups

Rob White

September 23, 2019
Packaging

In general, your packaging has the ability to make a huge impact on the success of your business... Find out how...

Cadbury’s Age UK campaign goes down a treat

Rob White

September 2, 2019
Packaging

How Cadbury removed the words from their packaging to help a national charity.

Creating an unboxing experience, is it worth it?

Rob White

August 5, 2019
Packaging

In today’s world of social media and YouTubers, an unboxing video can get your brand extensive exposure, so it’s worth being camera ready if you can!

Branded packaging, is it really worth it?

Rob White

July 15, 2019
Packaging

In fact, 50% of people say that branded packaging makes them more likely to recommend the brand to their friends and 61% say that branded packaging makes them more excited about receiving the product.

Adding a personal touch to your packaging

Rob White

July 1, 2019
Packaging

Personalised packaging can also increase customer satisfaction which can, in turn, increase repeat custom. Did you know that 80% of your profit can come from 20% of your existing customers?

Sustainable Packaging Options

Rob White

June 30, 2019
Packaging

In recent years, there's been a significant rise in consumer awareness regarding their environmental impact, driving demand for sustainable packaging options that minimise ecological footprints. 

How to choose the right packaging designer

Rob White

June 16, 2019
Packaging

How to choose the right packaging designer?

2019 Packaging Trends

Rob White

June 10, 2019
Packaging

Reduce, reuse, recycle: current packaging trends

The power of creative packaging

Rob White

June 26, 2018
Packaging

The importance of packaging is incredible. If your routine consists of buying the same products each shopping trip, it's likely that you do not bat an eye at all the other options you have.

Why Outsource Your Packaging Needs?

Rob White

March 6, 2018
Packaging

Manufacturers and distributors of consumer packaged goods face multiple different challenges...

Explore our case studies

Case studies: Read our success stories

Sennheiser

Free Standing Display Units (FDSU) in flagship HMV stores.

Sennheiser

Free Standing Display Units (FDSU) in flagship HMV stores.

Sennheiser came to us and asked us to help them with their floor standing display units (FSDU) to promote their headphone range in the flagship HMV stores across the UK. Free standing display units (FSDU) are usually point of sale displays that stand freely on their own and are often made of cardboard...

Kopiko

...a sell-through in excess of 50% set the brand off in a new direction

WHSmith

Differentiating the gift market for WHSmith

Vodafone

Point of sale was the critical final leg in the brand's aggressive growth plan.

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