Point of Sale

Point of Sale Displays

The right point of sale display can turn a passing glance into a sale. At Complete Packaging, we design and manufacture custom POS displays that get your products noticed exactly when it matters, at the till, on the shelf edge, or in the middle of a busy store aisle.

As a leading UK supplier of point of sale displays, we bring together structural design, creative visuals, and hands-on manufacturing expertise to help your brand stand out in a crowded retail environment.

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FSDUs & countertop units

Bespoke design & print

Sustainable options

Nationwide delivery

Point of Sale

What Are Point of Sale Displays?

A point of sale display, often shortened to POS display, is a marketing fixture placed near a checkout area or another high-traffic spot in a store. Its job is simple but powerful: catch the shopper's eye, promote a product or offer, and encourage a last-minute purchase before they leave.

You'll typically find POS displays at checkouts, aisle ends, and store entrances, anywhere a brand needs a moment of extra attention at the point where buying decisions actually happen.

Why POS Displays Work

A well-placed display does more than look good. It earns its space on the shop floor by delivering real results:

  • Boosts impulse sales at the exact moment shoppers are deciding what to buy.
  • Maximises small or awkward retail space that would otherwise go unused
  • Increases brand visibility, giving a single product dedicated attention away from crowded main shelves

Done well, a POS display doesn't just sit in a store. It works for your brand every single day it's out there.

Our Approach to POS Design

Getting a point-of-sale display right takes more than a good idea. It takes a process that turns that idea into something that actually performs on the shop floor:

  1. Understand your brand, product, and retail environment.
  2. Design and prototype using CAD, giving you an accurate, amendable visual before anything is produced.
  3. Manufacture to spec, tailored to your promotional goals and store format.
  4. Fulfil, including pre-stocked units delivered ready to go straight onto the shop floor.

This is a process we've refined through years of real retail projects, not a template we apply blindly. Every display is built around what your product actually needs to succeed in-store.

Our Point of Sale Display Formats

Different products need different formats, and the right choice depends on your promotional goals, your product size, and where in the store you're aiming to be seen. Here's what we offer.

Free Standing Display Units (FSDUs)

Standalone units that sit freely on the shop floor, FSDUs are ideal for larger promotions and high-traffic retail areas. They give a product real presence, whether that's a full product range or a single hero item, and they work particularly well for campaigns where visibility matters as much as the sale itself.

Counter Display Units (CDUs)

Compact and practical, CDUs sit directly at the till point where impulse purchases happen. They're a natural fit for lightweight, lower-cost items that shoppers pick up almost without thinking, right at the final moment before they pay.

Shelf Edge Displays

Attached directly to store shelving, shelf edge displays highlight a product with maximum visibility, without needing separate floor space. They're a smart option for retailers with limited space or for brands looking to stand out within an already busy aisle.

Dump Bins

Open, bulk-style bins designed for stacking smaller or loose promotional items. Dump bins work well for seasonal offers, multi-buy promotions, or products that benefit from an informal, help-yourself presentation.

Pallet Displays

Heavy-duty, delivery-ready units built for bulk floor displays. Pallet displays are particularly useful for larger retail rollouts, arriving fully loaded and ready to be placed straight onto the shop floor with minimal setup.

Contact Us For Your Next Point of Sale Display

If you’re ready to elevate your retail experience with a custom POS display, get in touch with Complete Packaging today. We’ll help you create bespoke point of sale displays that not only look great but perform brilliantly.

Case Studies

Read Our Success Stories

Case studies: Read our success stories

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Sennheiser

Free Standing Display Units (FDSU) in flagship HMV stores.

Sennheiser came to us and asked us to help them with their floor standing display units (FSDU) to promote their headphone range in the flagship HMV stores across the UK. Free standing display units (FSDU) are usually point of sale displays that stand freely on their own and are often made of cardboard...

Real Meal

Real Meal: Scalable Fulfilment & Bespoke Packaging Solutions

Kopiko

...a sell-through in excess of 50% set the brand off in a new direction

WHSmith

Differentiating the gift market for WHSmith

View our packaging gallery

Related FAQs

What types of packaging do you provide for e-commerce businesses?

We provide a wide variety of packaging options ideal for e-commerce businesses, including custom boxes, padded envelopes, and product wraps. Our packaging is designed to protect your products during transit while reflecting your brand’s identity. Whether you’re shipping fragile items or bulkier goods, we offer durable and reliable packaging that ensures a safe delivery

Can I create personalised packaging for my small business?

Absolutely! We specialise in personalised packaging for small businesses. From custom boxes to branded tape and tissue paper, we offer a range of options that allow you to create a unique unboxing experience for your customers. Whether you're selling locally or globally, our small business packaging solutions are designed to meet your budget and branding needs.

Are your packaging options eco-friendly and sustainable?

Yes, at Complete Packaging, we prioritise sustainability. We offer a variety of eco-friendly packaging options, including biodegradable and recyclable materials. Our sustainable packaging solutions help reduce environmental impact while still providing reliable protection for your products. By choosing our packaging, you're making an environmentally conscious decision that supports both your brand and the planet.

What is custom packaging, and how can it benefit my business?

Custom packaging refers to personalised packaging solutions tailored to your brand’s needs. It allows you to create unique boxes, bags, or wraps that showcase your logo, design, or brand message. Custom packaging can boost your brand recognition, enhance customer experience, and elevate the overall aesthetic of your products. Whether you're a small business or an established brand, custom packaging ensures your products stand out on the shelves and on delivery to the customer.

How can I package gifts creatively?

Creative gift packaging involves unique designs, custom inserts, and special finishes. We offer innovative packaging solutions that add a special touch to gifts.

How much does bespoke packaging cost?

Costs vary depending on materials, printing, and order volume. Contact us for a custom quote on our premium bespoke packaging solutions.

What is a bespoke package?

A bespoke package is a custom-designed packaging solution tailored to your product’s unique requirements.

How do I package food for retail?

Food packaging must be safe, compliant, and visually appealing. We offer food-grade packaging solutions, ensuring freshness, durability, and compliance with UK food safety standards.

How do I design retail packaging?

Designing effective retail packaging involves:

  • Choosing high-quality materials
  • Incorporating branding & marketing elements
  • Complying with industry regulations
  • Understanding your target audience

Our team will work with you to create packaging that stands out.

What does retail packaging mean?

Retail packaging is designed for consumer-facing products in stores or online. It includes elements such as branded boxes, labels, and inserts that make products visually appealing.

How should I package my product for retail?

Retail packaging must be eye-catching, protective, and informative. We create custom retail packaging that enhances your product’s shelf presence and encourages purchases.

How is packaging printed?

We use various printing techniques, including direct-to-box printing, full-colour lithographic prints, and digital customisation, ensuring your packaging meets the highest branding standards.

Why is corrugated cardboard used for packaging?

Corrugated cardboard is widely used because it is:


-Lightweight yet strong

- Cost-effective

- Recyclable & Sustainable

-Shock-absorbent, offering great product protection.

We manufacture corrugated boxes that keep your products secure during transit and storage.

What is corrugated packaging?

Corrugated packaging consists of a fluted inner layer between two linerboards, providing superior strength and durability. We use high-quality corrugated materials for shipping boxes, retail packaging, and protective packaging.

How do I make eco-friendly packaging?

Creating eco-friendly packaging involves using sustainable materials, minimising waste, and opting for recyclable or compostable options. We specialise in green packaging solutions that align with your sustainability goals while maintaining product protection and presentation.

How can I get personalised packaging?

At Complete Packaging & Fulfilment, we’ll help you create custom designs with your logo, graphics, and branding to make your products stand out. Let’s bring your vision to life—get in touch today

How much do custom boxes cost?

The cost of custom boxes depends on several factors, including size, material, printing complexity, and order quantity. We provide cost-effective pricing and custom quotes to ensure you get the best value for your packaging requirements. Contact us today for a tailored quote.

How do I make a custom cardboard box?

We specialise in designing and manufacturing custom cardboard boxes tailored to your exact specifications. The process involves selecting the right size, material, and printing method to create a box that perfectly fits your product while enhancing your brand identity. We offer bespoke packaging solutions to meet your needs, whether for retail, e-commerce, or shipping.

Can you create packaging for any type of product?

Yes, our expertise covers a wide range of products. Whether you need packaging for retail, promotional items, or unique creative products, we can design packaging that suits your requirements and makes your product stand out.

Got a question?

Visit our FAQs page.

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Fragile Packaging

NPD Packaging

Retail Packaging

Creative Packaging Solutions

Corrugated Packaging

Promotional Packaging

Custom Cardboard Boxes

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