Alcohol Fulfilment and Packaging for UK Drinks Brands

Licensed storage, accurate pick and pack and protective bottle packaging, all handled in-house at our Buckinghamshire fulfilment centre.

Alcohol Fulfilment and Packaging for UK Drinks Brands

Alcohol fulfilment

Your stock is stored in our licensed warehouse, picked and packed by our own team and dispatched through our courier network. You get real-time stock visibility from the moment goods arrive to the moment an order is delivered.

Alcohol packaging

Bottles break when they touch each other or move around inside a box. We design cartons and inserts around your bottle size and weight, with branding and tamper-evident options, so every order arrives secure and looking the part.

Why drink brands choose Complete Packaging

Licensed to store and distribute alcohol on behalf of our clients, with stock held in line with UK regulations.

99.9% pick accuracy across more than 120,000 items picked every month.

Packaging and fulfilment under one roof. Design, packaging supply, warehousing, pick and pack and returns are all managed by our own team, so there are fewer hand-offs and fewer places for things to go wrong.

Over 25 years of experience in fulfilment, packaging and distribution.

A dedicated account manager who knows your range, plus real people on the phone when you need an answer.

How our alcohol fulfilment service works

Alcohol fulfilment means storing, picking, packing and shipping drinks on behalf of the brand that owns them. Here is how it runs at Complete Packaging.

1. Goods in. Your stock arrives at our warehouse, is checked against your delivery paperwork and scanned onto our warehouse management system, so every case has a recorded location from day one.

2. Licensed storage. Stock is held in our licensed, secure warehouse until it is needed. You can see exactly what is on the shelf at any time through your online dashboard.

3. Orders sync automatically. Our system integrates with Shopify, Amazon, WooCommerce, eBay and more. Orders flow in without manual entry, and your stock levels update in real time.

4. Pick and pack. Our team picks each order, checks it and packs it in the protective packaging agreed with you.

5. Dispatch and returns. We dispatch through trusted courier partners, with same-day and next-day options, across the UK and to global markets. If an order comes back, we process the return and update your stock.

Our 3PL fulfilment service covers every one of these steps, and our pick and pack team handles each order by hand.

Licensed, secure and temperature-controlled storage

Our fulfilment centre is licensed to store and distribute alcohol, and every case is held securely in line with UK regulations. If you are a brewery, distillery, wine merchant or online retailer, that means you can hand over your stock knowing it is stored legally and responsibly.

Temperature-regulated zones help protect the quality and flavour of sensitive products such as craft beer, fine wine and premium spirits.

Round-the-clock security includes 24/7 monitoring and restricted access to stock.

Flexible racking handles bottles, cans, cases and kegs, and our pallet racking has capacity for more than 1,200 pallets. A launch, a promotion or a Christmas peak does not turn into a storage problem.

You keep full visibility through real-time inventory tracking, with barcode scanning at goods in and at every pick.

Protective packaging for bottles and cans

Most alcohol damage in transit comes down to three causes: glass touching glass, a bottle moving inside a carton that is too big, and a carton that crushes under load. Good packaging deals with all three.

Separation. Corrugated cell dividers or die-cut inserts hold each bottle in its own space, so bottles cannot knock against each other.

A snug fit. The carton is sized to the bottle format, whether that is a single bottle, a three-bottle pack or a case of twelve, so there is no empty space for the product to travel in.

Strength to match the load. Heavier formats need stronger board, such as double-wall corrugated, and cartons that are well sealed and well closed.

Security and presentation. Tamper-evident seals, printed outer cartons and branded inserts make the parcel look as good as the drink inside. Read more about tamper-evident packaging.

Our in-house team designs and supplies bespoke packaging for drinks, from custom cardboard boxes and corrugated packaging to fragile packaging. If you need a new format created from scratch, our CAD design service turns a bottle specification into a structural design.

Drinks we fulfil

We work with wine and champagne, spirits and liqueurs, craft beer and ale, cider and perry, ready-to-drink cocktails, cocktail kits and mixers, gift sets and hampers, and non-alcoholic drinks. Mixed ranges are managed from a single account, so you do not need separate arrangements for each product type.

Fulfilment for direct-to-consumer, trade and gifting

Online drinks retailers and direct-to-consumer brands. We pick, pack and dispatch each order with your branded packaging and inserts, so your customers get a consistent unboxing experience. See how our ecommerce fulfilment works.

Breweries, distilleries and wine merchants. We handle storage and distribution, from small-batch craft releases to established spirits ranges, so your team can stay focused on production and sales.

Gift sets and hampers. Our kitting and bundling service assembles gift sets to your specification, with custom inserts, thank-you cards or promotional leaflets included. For the busiest weeks of the year, see our Christmas and seasonal fulfilment services.

Sustainable packaging options

Customers increasingly notice what their drinks arrive in. We can supply recyclable and lower-impact packaging options that stay strong enough for glass and heavy loads. Find out more about our approach to sustainability.

Alcohol fulfilment FAQs

What is alcohol fulfilment?

Alcohol fulfilment is a 3PL service where a licensed warehouse stores your drinks, then picks, packs and ships customer orders on your behalf. At Complete Packaging, this includes inventory management, pick and pack, protective packaging and dispatch, all managed in-house.

Is Complete Packaging licensed to store and ship alcohol?

Yes. Our fulfilment centre is licensed to store and distribute alcohol on behalf of our clients. Get in touch, and we will talk through your own licensing and stock arrangements.

How do you stop bottles breaking in transit?

We separate every bottle, size the carton to the product and use board that is strong enough for the load. That usually means cell dividers or die-cut inserts, a snug fit and sealed cartons, with the format designed around your specific bottle.

Can you fulfil wine, spirits and beer from one account?

Yes. Our racking handles bottles, cans, cases and kegs, and our warehouse system tracks every product by location, so a mixed range is managed from a single account.

Do you pack gift sets and hampers?

Yes. We offer product kitting and bundling, custom inserts and branded packaging, so gift sets are assembled to your specification and presented well.

How much does alcohol fulfilment cost?

It depends on your stock volume, order volume, pack format and shipping needs. We keep pricing transparent, and a free operations survey is the quickest way to get a clear quote. You can also read our guide to 3PL fulfilment costs or view our fulfilment pricing.

Which sales platforms do you integrate with?

We integrate with Shopify, Amazon, WooCommerce, eBay and more, with real-time order syncing and live inventory tracking.

Talk to a licensed alcohol 3PL in the UK

Tell us about your range, your volumes and your plans, and we will show you how packaging and fulfilment can work together for your brand.

Wines & Champagnes  
Spirits & Liquors  
Craft Beers & Ales  
Premium Whiskeys  
Cocktail Kits & Mixers  
Gift Sets & Hampers  
Non-Alcoholic Beverages  
Vintage & Rare Bottles  
Ciders & Perry  
Ready-to-Drink Cocktails

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September 21, 2026

3PL fulfilment costs vary depending on your stock, order volume and shipping needs, but that doesn't mean pricing has to be a mystery. Find out what actually drives the cost for small businesses, and how Complete Packaging keeps things transparent.

Got a question?

Visit our FAQs page.

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