Differentiating the gift market for WHSmith

  • Industry
  • Location
    Swindon, UK
  • Company Size


The gift market for WHSmith is a significant one -  the market place is ever changing and vital retailers adapt.  Complete Packaging designed a range of packs for various animal charities.

From the packaging design, then onto all print within the packs. And importantly the total fulfilment of all packs. Some 20,000 packs went into store from our warehouses direct to the WHSmith distribution facility.

Our 'one stop shop' approach was the real key to the success.

Whereas previously multiple suppliers would have been needed, Complete Packaging were able to produce and manage the whole process in terms of packaging, print, fulfilment and distribution.

The real icing on the cake was that many of the packs were amongst the top sellers for WHSmith.