Bespoke packaging tips and ideas for startups

bespoke packaging sleeve
When starting your ecommerce business there are many things to think about. You need to think about your website, your USP, your fulfilment and so much more. Packaging might be at the bottom of your priority list but it might come as a surprise to learn that an important part of many successful ecommerce startups is their packaging and the impression it makes on customers. You might feel like this is not a necessary step just yet in your business, but we beg to differ. To help you out a little, we’ve put together some ideas for bespoke and budget packaging that don’t require much effort that you can use.

First of all, why does branding and bespoke packaging help your business? 

We know, it sounds like we’re just saying that packaging is important, of course we would. But trust us, it is… Nowadays, online support is second nature to many people. Ordering and receiving packages is something that happens in daily lives. But that also means that there has been some sort of standard set for the quality and innovation when it comes to the design. It is important to ensure that your packaging stands out from the rest, make a good impression and give your customers another reason (apart from your great product) to return. And a really brilliant way to do this is through bespoke packaging and this truly doesn’t need to be complicated…

Stickers are a winner for budget bespoke packaging

One of the easiest ways to personalise your packaging is to design and develop a number of stickers with your branding. That way you can use generic boxes and packaging but still make it personal. A big benefit of using stickers is that they are also pretty cheap. Once you start noticing how much good-looking packaging actually uses stickers, you’ll be surprised! You can also consider getting personalised tape, another quirky and interesting way to spruce up a cardboard box (and it's sustainable too).

Custom sleeves 

In the same realm, using custom sleeves can be a cost effective way of giving your packaging a bespoke feel on a budget. You can easily create different variations depending on the product and printing them doesn’t need to be expensive, this saves you from having to over or under order on really expensive bespoke packaging as your business grows and adapts.  

Adding a personal touch can help

If it’s possible try adding something like a note or perhaps a free sample, based on the customer’s order, to make it a little more personal. Personalisation is a great way to increase customer satisfaction and make your packaging a little more special and more bespoke on a budget. Once you grow, you can find ways to automate this personalisation and keep adding that extra touch for your customers.

Corrugated packaging is great

People often undermine how great corrugated packaging can be, especially for bespoke packaging. One of the best things about corrugated packaging is that it is so easy to make personal to your business. Printing on corrugated packaging, for example, is an effective and relatively cheap way of making your packaging yours. Also, you can use simple cutting techniques to give your packaging a bit of an edge. It’s also great because it’s often a very sustainable option - a winner all round.

Less is often more 

Your packaging doesn’t need to be super complicated in order to feel bespoke and high quality. Often less is more and you can get a really expensive-looking feel to your packaging design with a small budget. 

Get creative with your packaging on a budget

Yes, a nice, big budget would be great, but we all know that when you’re starting up a business this isn’t always possible. So, it’s important to get creative with the resources you do have. Can you create one generic design to fit all your products? Maybe you need to be sensible about the materials you choose? There are loads of ways to save money on your packaging if you get creative.

Remember, it is worth investing in your packaging from the start as it can really help to make an impression on your customers. It can really help to make a good impression on your customers and therefore drastically increase your repeat custom.

If you’d like some help with your packaging design, get in touch with us here at Complete Packaging. We have over 20 years of experience in the industry and have found solutions for a huge variety of businesses over that time. No challenge is too much for us!

We also have a comprehensive range of fulfilment services should you be looking to safely stock and ship your products.

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