First of all, why does branding and bespoke packaging help your business?
Now that people are so used to ordering online, they are also used to receiving packages. It is important to ensure that your packaging stands out from the rest in order to make a good first impression on your customers - particularly as you’re trying to build a customer base. In order to stand out you need to create some sort of bespoke packaging for your products. Additionally, in the age of social media - pretty, branded packaging can make a huge difference. People are often posting their deliveries and their 'unboxings' online so it’s a good idea to make sure yours is strong enough to make the cut. However, this does not need to be complicated...
Stickers are a winner for budget bespoke packaging
One of the easiest ways to personalise your packaging is to design and develop a number of stickers with your branding. That way you can use generic boxes and packaging but still make it personal. A big benefit of using stickers is that they are also pretty cheap. Once you start noticing how much good-looking packaging actually uses stickers, you’ll be surprised!
In the same realm, using custom sleeves can be a cost effective way of giving your packaging a bespoke feel on a budget. You can easily create different variations depending on the product and printing them doesn’t need to be expensive.
Adding a personal touch can help
If it’s possible (i.e. you don’t have too many orders) try adding something like a note or perhaps a free sample, based on the customers order, to make it a little more personal. Personalisation is a great way to increase customer satisfaction and make your packaging a little more special and more bespoke on a budget.
Corrugated packaging is great
People often undermine how great corrugated packaging can be, especially for bespoke packaging. One of the best things about corrugated packaging is that it is so easy to make personal to your business. Printing on corrugated packaging, for example, is an effective and relatively cheap way of making your packaging yours. Also, you can use simple cutting techniques to give your packaging a bit of an edge. It’s also great because it’s often a very sustainable option - a winner all round.
Less is often more
Your packaging doesn’t need to be super complicated in order to feel bespoke and high quality. Often less is more and you can get a really expensive-looking feel to your packaging design with a small budget.
It’s important to get creative on a budget
Yes, a nice, big budget would be great, but we all know that when you’re starting up a business this isn’t always possible. So, it’s important to get creative with the resources you do have. Can you create one generic design to fit all your products? Maybe you need to be sensible about the materials you choose? There are loads of ways to save money on your packaging if you get creative.
Remember, it is worth investing in your packaging from the start. It can really help to make a good impression on your customers and therefore drastically increase your repeat custom. If you’d like some help with your packaging design, get in touch with us here at Complete Packaging. We have over 20 years of experience in the industry and have found solutions for a huge variety of businesses over that time. No challenge is too much for us!
We also have a comprehensive range of fulfilment services should you be looking to safely stock and ship your products.