The concept packaging used for the Die Guide project was designed totally from scratch. The client was planning to launch a new internet service with a promotional package containing a camera & pen.

The pack design was creative and contemporary in feel with an inner pad produced in a new foam material in bright purple. The inner carton was printed to contrast with this whilst the outer carton was made with a strong orange inside lining in single faced corrugated cardboard.

The overall 'pillow pack' design was particularly innovative and eye-catching but also offered a practical solution for delivery by post.

The success of the campaign was phenomenal and now the client is looking to repeat future promotions using the same concept, but mixing the colours of the inside pad, and the lining of the outer pillow pack.

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